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Beauty and fashion divas will now be able to complete their look, and their total shopping experience, by purchasing their favorite beauty, fragrance, health and wellness products while shopping at Sears. Today, the retailer announced it will debut beauty departments in 13 select retail mall locations in Chicago, Los Angeles and New York.

Sears Beauty is designed to offer customer-focused environments that are fun, easy to shop and allow for product testing and consumer education. Sears will be the only mall-based department store to exclusively offer an assortment of mass, specialty and prestige beauty brands.

Under the guidance of brand-trained consultative associates, Sears Beauty will offer an assortment of cosmetics, skin care, bath and body, natural and fragrance products to help consumers achieve their ideal beauty results. Customers will have the opportunity to purchase beauty products from brands such as L'Oreal, Maybelline, CoverGirl, Calvin Klein as well as many others. Sears is also the exclusive U.S. retail partner for Yves Rocher, botanical products from France.

"Sears Beauty is dedicated to providing a whole new way of accessing beauty products in a personalized and approachable way," says Andrea Goldner, Divisional Merchandise Manager, Sears Beauty. "Our goal is to help customers obtain a mix of beauty products, both in store and online, that meet their individual needs and complete their head-to-toe look."

To celebrate the opening of the Sears beauty departments, the retailer is offering a free cosmetic bag and brush set with any $25 cosmetics, fragrance or bath purchase and a $10 Sears reward card with any $50 cosmetics, fragrance, or bath purchase.

Customers can find the Sears beauty departments in select stores nationwide or online at www.sears.com.

Grand opening celebrations are being held in each Sears Beauty location on Aug. 29-30 and Sept. 5-6 and will feature complimentary makeovers, sampling, gifts, and a chance for customers to win gift baskets. For more information and a complete list of Sears Beauty locations, please visit www.sears.com.

About Sears Holdings Corporation

Sears Holdings Corporation is the nation's fourth largest broadline retailer with approximately 3,900 full-line and specialty retail stores in the United States and Canada. Sears Holdings is the leading home appliance retailer as well as a leader in tools, lawn and garden, home electronics and automotive repair and maintenance. Key proprietary brands include Kenmore, Craftsman and DieHard, and a broad apparel offering, including such well-known labels as Lands' End, Jaclyn Smith and Joe Boxer, as well as the Apostrophe and Covington brands. It also has Martha Stewart Everyday products, which are offered exclusively in the U.S. by Kmart. We are the nation's largest provider of home services, with more than 12 million service calls made annually. Sears Holdings Corporation operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation. For more information, visit Sears Holdings' website at www.searsholdings.com.

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SOURCE: Sears Holdings Corporation

CONTACT: Carolyn Goldberg, Euro RSCG Worldwide PR, +1-212-367-6947,
carolyn.goldberg@eurorscg.com; or Amy Dimond, Sears Holdings, +1-847-286-3226,
amy.dimond@searshc.com

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