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Sears kicks off the holidays by celebrating Black Friday deals now -- offering them weekly -- with layaway options for these deals just in time for Christmas. Starting Saturday, Oct. 31, and continuing every Saturday until Christmas, Sears will offer Black Friday deals making gift giving even easier and more affordable with guaranteed best prices through Christmas on the best brands. From home electronics and kitchen and housewares to jewelry and apparel, shoppers will find incredible selections and values for their holiday shopping needs.

The "Black Friday Now" deals were created when customers asked for day-after Thanksgiving doorbuster values earlier in the season. Customers, particularly those who don't enjoy the thrill of hitting the stores at 4 a.m. on the day after Thanksgiving for amazing deals, like the "Black Friday Now" concept because it gives them more options to get great offers on each of the five consecutive Saturdays through Thanksgiving.

  A sample of Sears "Black Friday Now" deals for Saturday, Oct. 31 include:
  --  50 percent off (save $200) Craftsman® 302-piece mechanic's tool sets
  --  $79.99 (reg. $259.99) 3/8 ct. tw. diamond stud earrings
  --  $174.19 (reg. $259.99) 7 1/2 ft. Wakefield Christmas tree with 700
      Never Outâ„¢ clear or multi lights
  --  50 percent off all DieHard workboots (reg. $75.00) and $19.99 (reg.
      $39.99) on all Covington low-shaft boots

  --  $399.99 closeout (reg. $699.99) ProForma XP elliptical 16-in stride
      length

All "Black Friday Now" events will occur on Saturdays from 7 a.m. until 12 p.m. local time except for this week. Due to Halloween, doorbusters will start on Friday (Oct. 30) at 5 p.m. as a preview event through Saturday 12 p.m. local time.

On Nov. 7th, as part of "Black Friday Now" deals, Sears will exclusively offer a 42" Zenith Plasma TV for only $499 (reg. $649.99). Customers can pre-order this great deal as of Oct. 29 on Sears.com.

"Sears continues to look for ways to provide values to customers by offering a wide variety of products throughout the holidays," said Don Hamblen, Sears' chief marketing officer. "From our exclusive brands, Craftsman and Kenmore®, to excellent deals on home electronics and apparel, as well as layaway, Sears is the one-stop destination for all your holiday shopping."

Customers can also take advantage of layaway at Sears, which is available in store and was recently launched online, enabling them to reserve great merchandise -- including all "Black Friday Now" specials -- pay in installments and pick up items just in time for the holidays. Real Time Price Check is available through the Blue Christmas Crew for Sears' customers. The pricing is current and Sears will match competitors' advertised prices on the same product giving the customer the lowest prices available.

Sears offers personalized and convenient shopping options through ShopYourWayâ„¢ which allows for shopping to revolve around the customer 24/7. With convenient options such as Web2Store and Sears' Personal Shopper, customers can get what they want, when they want and how they want when they shop in store or online.

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is a leading broadline retailer providing merchandise and related services. Sears, Roebuck offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the United States and Canada, which includes approximately 929 full-line and approximately 1,200 specialty stores in the U.S. Sears, Roebuck also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands including Kenmore, Craftsman, DieHard and Lands' End -- among the most trusted and preferred brands in the U.S. The company is the nation's largest provider of home services, with more than 12 million service calls made annually. For more information, visit the Sears, Roebuck website at www.sears.com or the Sears Holdings Corporation website at www.searsholdings.com.

First Call Analyst: Westenberger, Richard
FCMN Contact: Megan.Faulkner@eurorscg.com

SOURCE: Sears, Roebuck and Co.

CONTACT: Natalie Norris-Howser of Sears Holdings, +1-847-286-6080,
natalie.norris-howser@searshc.com; or Carolyn Goldberg, Euro RSCG Worldwide
PR, +1-212-367-6947, carolyn.goldberg@eurorscg.com, for Sears

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