Cannes Lions International Advertising Festival - 2010
The Craftsman brand received two internationally recognized awards for excellence in advertising at the Cannes Lions International Advertising Festival. The awards are for radio spots created and placed in key Hometown Stores markets supporting the "Craftsman. Trust. In Your Hands." campaign. Craftsman won two Golden Lions (Single Spot Radio and Best Script Writing) for the "Universe Diorama" spot and two Silver Lions (Campaign Radio and Script Writing) for the "Hand Tool Lifetime Guarantee" spot. The Cannes Lions International Advertising Festival is the most prestigious of all advertising award shows, and winning an award at this festival is the highest honor a marketer can receive for creative excellence. More than 22,500 entries from all over the world (1,234 in Craftsman’s category alone) were showcased and judged at the festival.